Facebook automatically processes and adjusts product images. If your images don’t match the recommended ratios, they may appear stretched or cropped incorrectly.
Image Size Requirements
For Shops, Carousel Ads, and Collection Ads
Aspect Ratio: 1:1 (square)
Minimum Size: 500 × 500 px
Recommended: 1024 × 1024 px
For Single Image Ads
Aspect Ratio: 1.91:1
Minimum Size: 500 × 500 px
Recommended: 1200 × 628 px
How to Adjust Image Cropping Settings
You can control how your images are displayed in Facebook Commerce Manager.
Steps:
Go to Commerce Manager
Open your Catalog
Click Settings
Find Image Cropping Settings
Choose your preferred option
Click Save
📌 These settings apply to all products in your catalog.
Cropping Options Explained
1. Fill Frame with Image (Default)
Zooms into the image to fill the frame
May crop edges of your product
2. Show Entire Image in Frame
Displays the full image
May add white space around it
3. Crop and Resize to Fit Frame
Crops and resizes the image
Best for images with white or transparent backgrounds
Where Cropping Applies
Ads (carousel and collection)
Single image ads
Product pages on Instagram
📌 Images are not cropped in Facebook Shops, but they may be adjusted for ads.
Summary
✔ Use correct image sizes and ratios
✔ Adjust cropping settings in Commerce Manager
✔ Choose the best option based on your image style
Learn More
For full specifications, refer to Facebook’s official guide:
Product Image Specifications for Catalogs on Facebook