Creating optimized and compliant listings in Walmart through ExportYourStore helps ensure better visibility, smoother syncing, and fewer listing errors.
Following these best practices improves listing quality, increases conversion, and reduces the risk of unpublished or flagged items.
What this means
Listings are properly structured and compliant
Fewer feed and syncing errors
Better visibility and Buy Box competitiveness
Reduced risk of unpublished or restricted items
Key best practices
Use complete and accurate product data
Follow Walmart’s category and attribute requirements
Maintain high-quality, compliant images
Keep inventory and pricing updated
Ensure compliance with Walmart content and policy standards
Recommended actions
Optimize product data
Use clear, keyword-relevant product titles and descriptions
Fill in all required attributes (especially category-specific fields)
Ensure correct product type and category mapping
Use valid GTIN/UPC or apply for GTIN exemption when applicable
Set up variations correctly
Use proper variant groups (e.g., size, color)
Ensure consistent data across all variants
Avoid incorrect grouping that can cause items to be unpublished
Use proper feed mapping
Map fields correctly using:
Map to field → for existing product data
Set to free text → for required values not available in your source
Double-check mappings to avoid missing or invalid attributes
Use Advanced Rules and Filters carefully to prevent incorrect bulk updates
Maintain image quality
Use high-resolution images (minimum 1000 × 1000 px recommended)
Main image should have a clean white background
Avoid watermarks, promotional text, or logos
Ensure images clearly represent the product
Monitor inventory and pricing
Ensure price and quantity are always set correctly
Avoid zero inventory unless intentionally out of stock
Keep pricing competitive to improve Buy Box visibility
Monitor for price mismatches or errors that may unpublish listings
Follow Walmart compliance
Avoid prohibited or restricted products
Ensure content meets Walmart Marketplace guidelines
Monitor Item Page Quality (IPQ) and resolve issues promptly
Address Data Quality or Content Compliance errors immediately
Still having issues?
If you continue to experience listing errors, syncing issues, or unpublished items, please contact us and we’ll be happy to assist further.